It's not what you know, or who you know, it looks like it's what you do!
So the new Conservative Party Deputy Chairman is businessman, Lord Ashcroft.
Of course the fact that he recently donated £10m to the Conservative Party is a complete coincidence! He certainly has an interesting past.
David Cameron is said, regarding the new staff changes at Central Office:
"I want the Conservative Party to set out an agenda of hope, optimism and change and to reach to those people whose support we need - women, young people, professionals, businesses and those who live in our great cities.
"These appointments will strengthen our campaign team and help us win new support."
And the way to do that, it seems, is to appoint a leading donor with a colourful past.
And of course the Tories have never done that before, have they!