Lola, Iain Dale, Councillor Bob Piper, and Kerron have already blogged on this.
Put basically, Channel 4 will be showing a London event, labelled as the country's first masturbate-a-thon, on August 5th.
The aim is, officially, to help promote sexual health and it's all in the name of char-idy. Unofficially it is to follow the tried-and-tested method of appealing to the lowest common denominator.
Put simply, there are better ways of organising events to promote sexual health than arranging for a group of sad and unhappy men to play a variation of "soggy biscuit" in public. This just strikes me as sick and twisted titillation and I just hope it's a wind-up!