According to the BBC, David Cameron is keen to shed his "PR Tag" at this year's Conservative Party Conference, emphasising that he is more substance than spin!
That's understandable, I think if I were leader of a major political party I would be none too keen at such an accusation, but this year's Conservative Party Conference will have an image lift, according to the Party's Central Office. This will include:
"Votes will be cast, X Factor-style, with electronic handsets, although what happens to the results once they are in is less clear."
"There will also be sessions based around Dragon's Den, the hit BBC2 show in which budding entrepreneurs pitch their business ideas to a panel of venture capitalists. In the Conservative version, would-be Tory MPs will be able to pitch their policy ideas to a panel, led by Ann Widdecombe, for possible inclusion in a forthcoming manifesto."
For more, read here.
More substance than style David, sorry Dave! It seems not.